Privacy

Plain English: what I collect, why, and what you can ask me to do with it. Last updated 9 November 2026.

Who I am

Peak & End is run by Aaron Kirk, a sole trader in the United Kingdom. I am the controller of the personal data described here. Contact me at [email protected].

What I collect and why

• When you book a call: your name, work email, company and anything you write in the booking form. I use it to hold the call and reply about your launch. Lawful basis: steps you ask for before a contract.
• When you email me: your email address and what you send. I use it to reply and, if we work together, to deliver the project. Lawful basis: contract, or my legitimate interest in answering business enquiries.
• When I contact you first: I sometimes email founders about their product launch, using business contact details that are publicly available (for example on a company website). Lawful basis: legitimate interest in offering a relevant service to businesses. Every such email says how to opt out, and if you ask me to stop, I stop and keep only a note that you asked.
• When you visit this site: no cookies and no tracking across sites. If analytics are switched on, they are cookieless (Cloudflare Web Analytics) and count visits without identifying you.

Who else handles it

I use a small number of services to run the studio: Cloudflare (hosting this site), Cal.com (call bookings) and my email provider. They process data on my behalf under contracts that require them to protect it. Some are based in the United States; where data leaves the UK, it is protected by the UK’s adequacy regulations or the standard contract clauses those providers offer.

How long I keep it

Enquiries and booking details that don’t lead to a project: up to 12 months. Client project records: six years after the project ends, because tax law requires it. Opt-out notes: for as long as I need them to keep my promise not to contact you.

Your rights

You can ask for a copy of your data, ask me to correct it or delete it, object to how I use it, or ask me to stop contacting you. Email [email protected] and I’ll reply within a month. If you’re unhappy with my answer, you can complain to the Information Commissioner’s Office at ico.org.uk.