Concept film for a fictional product

Evenly.

Close the books in two days, not ten.

0:30, sound on. The film works with the sound off too.

The brief

Automatic bank reconciliation at month-end. It matches every line, including one payment split across several invoices, and leaves only the exceptions a person needs to look at.

Who it’s for
Finance leads, controllers and fractional CFOs at 50 to 500-person companies.
The moment it starts
Day 9 of month-end. The bank export and the ledger in two spreadsheets, and a column of lookups returning #N/A.
What they use today
Spreadsheets and the accounting system’s basic bank rules. The worry: signing off numbers a machine matched.
The one line
Close the books in two days, not ten.
The feeling
Control.

The peak

The calendar stamps “Closed”, on day two.

The end

Close in days, not weeks

What we made

Positioning, script, film and music. Every product, company and number in the film is invented to show the range. Your film starts from your real product and your customers’ own words.

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