Concept film for a fictional product
Nightshift.
Nightshift handles the 3 a.m. incidents you’ve already solved.
0:30, sound on. The film works with the sound off too.
The brief
An AI on-call engineer for software teams. When a page fires at night it investigates, recognises incidents the team has fixed before, applies the same fix from the runbook (asking first for anything risky) and leaves a summary for the morning.
- Who it’s for
- Engineering leads and on-call engineers at 20 to 200-person SaaS companies.
- The moment it starts
- 03:12. The phone buzzes: checkout latency. You know the fix, you did it last Tuesday. You still have to get up.
- What they use today
- A human rota, alerts and a wiki runbook. The worry: an AI touching production at night.
- The one line
- Nightshift handles the 3 a.m. incidents you’ve already solved.
- The feeling
- Relief.
The peak
The 07:30 lock screen at dawn: one incident handled while you slept.
The end
Your on-call, while you sleep
What we made
Brief, script, film and music. Built for sound off, with on-screen words only. Every product, company and number in the film is invented to show the range. Your film starts from your real product and your customers’ own words.