Concept film for a fictional product
Skip.
Skip the meeting. Keep the update.
0:30, sound on. The film works with the sound off too.
The brief
Short async updates instead of status meetings. Each teammate records a 60-second update when it suits them; Skip writes the summary, pulls out blockers and tags the person who can unblock them.
- Who it’s for
- Team leads and founders at remote and hybrid startups of 10 to 150 people.
- The moment it starts
- Monday. A calendar wall of standups, syncs and check-ins, including “Sync about the sync”. No time left to do the work.
- What they use today
- Recurring meetings plus Slack threads. The worry: losing touch, or nobody posting.
- The one line
- Skip the meeting. Keep the update.
- The feeling
- A laugh, then relief.
The peak
The week’s meetings wipe off the calendar and focus time appears.
The end
Skip the meeting. Keep the update
What we made
Brief, script, film and music. Made to get a laugh and a share. Every product, company and number in the film is invented to show the range. Your film starts from your real product and your customers’ own words.