Nightshift.
An AI on-call engineer that fixes the 3 a.m. incidents your team has already solved.
- The peak
- 07:30, and one incident already handled.
- The end
- Your on-call, while you sleep.
Script, film and music. Feeling: relief. The brief behind it
Make your launch the one they remember.
Launch films and launch messaging for B2B SaaS founders. Pick where you are.
Book a 20-minute callAbout three weeks. Two launches a month.
I'm Aaron Kirk. I write and direct every film myself, from the first call to the final cut. No pitch deck needed: send a link to your product and I'll reply within a day.
Book a 20-minute callFour films, each built on one peak and one ending.
Concept films for invented products, made to show the range. Yours starts from your real product and your customers' words.
Skip.
Short async updates that replace the week's status meetings.
- The peak
- The week’s meetings wipe off the calendar.
- The end
- Skip the meeting. Keep the update.
Script, film and music. Feeling: a laugh, then relief. The brief behind it
Evenly.
Month-end bank reconciliation that matches every line by itself.
- The peak
- Closed on day two.
- The end
- Close in days, not weeks.
Message, script, film and music. Feeling: control. The brief behind it
Duesmith.
Follow-ups for unpaid invoices, written in your own voice.
- The peak
- Paid 29 days sooner.
- The end
- Get paid without the chase.
Script, film and music. Feeling: relief, with an edge. The brief behind it
People remember two moments of a launch: the peak and the end.
Psychologists call it the peak-end rule. We judge an experience by its most intense moment and by how it finishes, not by the average. So every film is built around one peak, the moment your product does what nothing else can, and one ending: the line people repeat and the step they take next. The launch copy is written to match.
About three weeks, and you sign off at every step.
Nothing is animated until you've approved every frame on paper, so the expensive part never goes in the wrong direction.
- Days 1 to 3
Call and brief
A 45-minute call about your product, your customers and your launch date. I write the brief.
You approve the one line the film has to land.
- Week 1
Script
Two or three directions, each with its peak and its ending written out.
You choose one direction.
- Week 2
Storyboard
Every scene drawn with timings and on-screen words. Change it as often as you like here.
You sign off every frame.
- Week 3
Film
Animation from your real interface, music and sound, then every format you need.
You review two rounds of changes, then it's yours.
Prices you can see before we talk.
Fixed quotes after the first call. No day rates, no surprises.
Launch film
from £1,500
For a product or company launch.
- A 30-second film in 16:9
- Vertical and square cuts for LinkedIn, X and Instagram
- Captions, so it works with the sound off
- The launch post and the homepage lines
- Two rounds of changes on the film
About three weeks
Feature clip
from £400
For a new feature or a changelog post.
- A 15 to 30-second clip from your interface
- One vertical cut
- One round of changes
About one week
Launch Message Sprint
from £750
For when the product is good and the message isn't landing.
- One-page positioning
- Your one line and three hooks to test
- A plan for the week either side of launch
- Comes off the film price if you book one after
About one week
You own the finished films. Half up front, half on delivery. Launch date close? Ask about a rush slot.
Questions founders ask first
Who owns the film?
You do, once the final invoice is paid. The music is licensed for use anywhere you show the film, including paid ads.
How many changes can I ask for?
As many as you like at the script and storyboard stages. Once animation starts, two rounds are included; more are quoted before I make them.
What do you need from me?
A 45-minute call, access to your product or screenshots of it, and your brand files if you have them. If you don't, I'll set colours and type for the film.
What if my launch date moves?
The schedule moves with it. Tell me as soon as you know and nothing is lost.
How are the films made?
Designed and animated in code from your real interface, so every frame stays sharp and late copy changes are quick.
Is there a voiceover?
Most launch films are watched with the sound off, so they're built for captions and music first. A voiceover can be added and is quoted separately.
Do you work with founders outside the UK?
Yes. Everything happens over video calls and shared links. Prices are in pounds.
Make the ending count.
Tell me about your launch. I'll reply within a day with what I'd make and what it would cost.
Book a 20-minute call
or email [email protected]
Two launches a month. Next free start: 1 December.